case studies

Hubtel is an e-commerce platform where buyers can access anything they want or need, have it delivered (promptly and affordably) with multiple payment options


The consumer-facing platform needed to be presented to consumers as the best e-commerce option in Ghana and to:

  • Get more people to use the platform as their “go-to” platform for all their wants and needs.
  • Get people to know the brand outside what they have been known for – a payment platform

emPawa africa is a talent incubation initiative created to nurture and support new artists (up-and-coming) reach their full potential musically in Africa by equipping them with the knowledge and funding to do so. This record label is led by the Afropop superstar Mr Eazi.


emPawa Africa needed a marketing team to lead their digital team in amplifying their release strategies and digital opportunities.

The brand needed a good marketing team to be responsible for creating, monitoring and optimizing paid advertising campaigns, designing and executing social media marketing strategies and accelerating engagement online. This was meant to to serve emPawa artists, fans and potentials.

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