case studies

Hubtel is an e-commerce platform where buyers can access anything they want or need, have it delivered (promptly and affordably) with multiple payment options

THE CHALLENGE

The consumer-facing platform needed to be presented to consumers as the best e-commerce option in Ghana and to:

  • Get more people to use the platform as their “go-to” platform for all their wants and needs.
  • Get people to know the brand outside what they have been known for – a payment platform

emPawa africa is a talent incubation initiative created to nurture and support new artists (up-and-coming) reach their full potential musically in Africa by equipping them with the knowledge and funding to do so. This record label is led by the Afropop superstar Mr Eazi.

THE CHALLENGE

The consumer-facing platform needed to be presented to consumers as the best e-commerce option in Ghana and to:

  • Get more people to use the platform as their “go-to” platform for all their wants and needs.
  • Get people to know the brand outside what they have been known for – a payment platform